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The premise for the system is tht today/tomorrow every surface is a screen and that every design will be dynamic and programmed.

DDS is a statement that the age of static design is over and replaced with 100% digital design.

DDS suggests to even incorporate programmatical, dynamic principles into static design. Even when designing for print, files can be designed in the most dynamic way with variables, styles, libraries, swatches and sourced content. Dynamic design is also achieved with the work proccess, filestructure and continuous development principles. All so that the source files are dynamic, even if the end result still is static.